Sphyx Digital — You Think It, We Build.
All case studies
Tourism & Hospitality

Direct-bookings engine for a 14-room boutique hotel

OTA share cut from 75% to 43%, direct-bookings doubled, RevPAR up 18%.

5 monthsClient: Boutique hotel · leisure destination
The transformation

Before vs After

BeforeWhere they started
—
★ —
  • 75% of revenue from OTAs.
  • Brand keywords routed to Booking.com.
  • No upsell engine pre-arrival.
  • Loyalty was a paper card at front-desk.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🏨
25% → 57%
  • Direct-bookings doubled in share.
  • Brand-defence campaigns reclaim own traffic.
  • Pre-arrival upsells lift revenue per guest.
  • Digital loyalty enrolment automated.

The challenge

Boutique hotel relied on Booking.com for 75% of revenue, paying 18% commission and never owning the guest.

Our approach

  • Direct-bookings site with real-time inventory + best-rate guarantee.
  • Meta + Google brand-defence campaigns vs OTAs.
  • Pre-arrival email lifecycle with upsells (spa, F&B).
  • Post-stay review + loyalty enrolment funnel.

Outcomes

Direct-booking share
25% → 57%
OTA commission saved (yr)
₹8.4 L
Pre-arrival upsell take-rate
14%
RevPAR lift
+18%