The challenge
A 12-year-old fine-dining flagship was losing relevance — Instagram was sleepy, repeat-rate was falling, and the chef's story wasn't being told.
Our approach
- Monthly chef-led IG Reels series (seasonal ingredients, sourcing trips).
- Invite-only tasting nights for top-decile diners.
- Email monthly with new menus + behind-the-scenes.
- Refreshed brand voice across all touchpoints.
Outcomes
Repeat-diner rate
+24%
Tasting-night waitlist
3 months out
IG follower growth
+18,000 / yr
Avg. cheque size
₹4,800 (up from ₹3,900)