The challenge
Gym chain had high churn because nothing happened between sign-up and the renewal pitch 11 months later.
Our approach
- Day-1 / 7 / 30 / 60 WhatsApp engagement nudges.
- Class-attendance dashboard per member.
- At-risk member alert at 14 days no-show.
- Renewal pitch + win-back automation.
Outcomes
Monthly churn
−30%
Trial-to-paid conversion
41%
At-risk recovery rate
38%
Renewal rate
78%