The challenge
A mid-tier law firm was missing out on shortlists because their digital presence felt 1990s.
Our approach
- Brand refresh: modern wordmark + identity system.
- Partner-led writing engine (1 long-form / partner / month).
- Practice-area microsites with case histories.
- LinkedIn content cadence for each partner.
Outcomes
Inbound RFPs / mo
14
Partner LinkedIn followers
+8,000 across team
Shortlist appearances
4 (new)
Practice-area page rankings
Top-5 for 3 of 4