The challenge
60 agents were forwarding listings on a WhatsApp group, leads were getting poached, attribution was impossible.
Our approach
- Roles-based portal: listing owner, co-broking partners, manager.
- Lead-claim system with first-touch attribution.
- Commission split rules per project, auto-calculated.
- Listing freshness alerts to prevent stale inventory.
Outcomes
Lead-poaching disputes / mo
3 → 0
Commission settlement time
5 days → same-day
Active listings per agent
14 (up from 6)
Listing-to-close time
−22%