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B2B SaaS

Product-launch playbook for a Series-A SaaS

Coordinated launch across LinkedIn, Product Hunt, paid, and press — Top-3 on Product Hunt; 4,200 launch-day signups.

2 monthsClient: Series-A SaaS · ops product
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Uncoordinated launches getting ~200 signups.
  • No Product Hunt prep.
  • No press outreach.
  • Paid spent at random times.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🎯
#3 of the day
  • 4-week pre-launch waitlist.
  • Product Hunt Top-3 on launch day.
  • Founder LinkedIn launches in sync.
  • Press + paid hit at the launch window.

The challenge

Series-A SaaS had a major product launch but no coordinated playbook — past launches got ~200 signups.

Our approach

  • 4-week pre-launch teaser + waitlist.
  • Product Hunt launch with hunter + asset bank.
  • Coordinated LinkedIn launch by all founders.
  • Paid + press synced to launch-day window.

Outcomes

Product Hunt rank
#3 of the day
Launch-day signups
4,200
Press coverage
7 outlets
Qualified leads in week 1
84