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Skin Care

Founder-led content engine for a clean-beauty skincare brand

Founder-led content compounded to 8,400 monthly organic sessions (12× growth), cutting paid dependency.

6 monthsClient: Clean-beauty / skincare D2C
The transformation

Before vs After

BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
  • Paid-only acquisition; unsustainable CAC.
  • Sporadic posting; no compound traction.
  • Zero email automation.
  • Blog dormant; no SEO traffic.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🧴
8,400 (↑12×)
  • 20 IG / 4 YT / 4 blog every month, predictable.
  • Top-10 organic for 4 of 5 target keywords.
  • Email lifecycle drives 28% of revenue.
  • 12× organic-session growth over 6 months.

The challenge

Skincare founder had product-market-fit but no acquisition. Paid CAC was unsustainable.

Our approach

  • Voice-capture + 3 content pillars (ingredients, debunks, founder POV).
  • 20 IG / 4 YT / 1 blog per week, all founder-faced.
  • SEO content for high-intent skincare queries.
  • Email lifecycle: welcome, regimen quiz, restock.

Outcomes

Organic monthly sessions
8,400 (↑12×)
Email-driven revenue %
28%
Top-5 keyword rank
4 of 5 in top-10
Saved-IG-post growth
7×